innovation
element media offer some of the most varied services that a design studio can offer. Below are a list of just some of the innovativations that we incorporate in our studio everyday here at element media.
print
Artwork Proofing System
Print jobs that are a little different or have an added process such as transparent PVC business cards, printing with metallic inks, foiling, embossing and die-cutting can be hard to visualise before seeing the finished product.
We have incorporated a new system that enables you to view your business card or other printed material in a 3D simulated environment. With the new proofing system you can see all the reflections, shadows, tones, gloss or matt coatings and textures that will be present when your printed material is finished.
Click the images below for an animated example.
Lenticular printing (3d, moving and flip images)
If you have ever wanted to show a product from different angles or a short display of how a product or service works, Lenticular printing makes this possible. By printing multiple images on the one media and viewed at different angles an image can appear to have depth or animate.
A logo can fade or zoom in from no where, colours can change or a vehicle could drive across the page.
Lenticular printing literally stands out from the crowd.
Scented printing (Scratch 'n' Sniff)
Scratch ‘n’ sniff printing can be used on any printed material from business cards, discount cards, flyers and promotional cards. Its a great way to accentuate your marketing and get your message out using another sense rather than only hearing and seeing.
Scratch ‘n’ sniff can be incorporated into your marketing campaigns to produce the emotional response that is necessary to make your advertising a success. If you operate a coffee shop and have a discount card that smells like coffee, imagine your customers reaching into their wallet to pull out some change and they smell the aroma of freshly brewed coffee. They will be reminded off you instantly and might not be able to hold-off their cravings any longer....
At the moment 30 base scents are available, comprising of the following...
Lavender, Magnolia,
Rose, Jasmine, Apple,
Banana, Coconut,
Lemon, Melon,
Orange, Strawberry,
Cedar, Pine,
Sandlewood, Aniseed,
Cinnamon, Eucalyptus,
Garlic, Mentol, Peppermint,
Vanilla, Body Lotion, Chocolate,
Cocktail, Coffee, Cookies, Grass,
Leather, New Car Smell, Pizza and Vicks VapouRub.
web
Flash video
With Flash content reaching 97.6% of Internet users worldwide (source: NPD Research, June 2005). It is a great tool for marketing your products and services online. You can combine the functionality of video and sound, just like television, with the interactivity of the internet.
›› Click here to view a sample of flash video.
Custom design
Believe it or not this is actually an innovation. A lot of web design companies, don't design anything, they simply purchase templates from the internet and resell to who ever is looking for a website. All websites are designed to suit the existing corporate identity of the business we are developing the site for. Often the design of a website is a good time to update your corporate image.
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